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PAKISTAN · REMOTE WORLDWIDE / 5+ YEARS EXPERIENCE / FIVERR TOP RATED

AFIFA SHOPIFY Expert · Technical SEO · Speed Optimization · WordPress

I design, speed up and optimize ecommerce stores — high-end Shopify builds that look credible, load fast and rank on Google. Store design, technical SEO, speed and WordPress, handled by one person who answers within the hour and stays around after delivery.

Shopify Store Design Technical SEO Speed Optimization Core Web Vitals WordPress & Elementor Generative Engine Optimization
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472
Verified Fiverr reviews from clients worldwide
456
Of those reviews are five-star
4.9/5
Fiverr rating — Top Rated seller
5+
Years building Shopify stores, SEO & speed
Afifa — Shopify Expert, Technical SEO & Speed Optimization specialist
Available for new projects
About Me

Shopify expert, SEO & speed specialist — focused on stores that actually sell.

I'm Afifa — a highly creative, multi-talented Shopify store expert with 5+ years of experience developing Shopify stores, doing SEO and optimizing speed. If you want a high-end, attractive Shopify store, or you want to turn a dull store into a professionally designed, elegant website that earns trust and traffic, that's exactly the work I do.

Afifa holds a 4.9/5 rating across 472 Fiverr reviews (456 of them five-star) as a Fiverr Top Rated seller and has worked with clients across the USA, UK, Canada, Australia, Europe and beyond. She is based in Pakistan (UTC+5), which puts her working day across UK and European business hours and US mornings.

My first priority is high-quality work, maximum client satisfaction and on-time delivery — and pro tips that help your store get more sales, not just a nicer look.

USA · UK · Canada · Australia · Europe Fiverr Top Rated English & Urdu
Download CV ↓ Fiverr Profile →
Certifications
HubSpot SEO — 2025 Adobe Certified Professional (Photoshop / Illustrator) — 2025 Shopify Partner Academy: Development Fundamentals — 2024 Shopify Partner Program — 2023 freeCodeCamp Responsive Web Design — 2023 Flutter Development Bootcamp (Udemy) — 2026
Experience & Education
2020 — Present
Fiverr Top Rated Seller — Shopify, SEO & SpeedShopify store design and coding, speed optimization, technical SEO and WordPress with Elementor Pro and WooCommerce. 472 reviews at 4.9/5.
5+ years
Shopify Developer & Ecommerce SEO SpecialistStore builds and redesigns, theme customization, product listing and dropshipping stores, on-page and ecommerce SEO, and Core Web Vitals work.
Graduated 2023
B.Sc. Software Engineering — UET LahoreSoftware engineering degree that underpins the custom-coding side of her Shopify and WordPress work.
What I Actually Do

Four services. One goal: a store that earns.

A beautiful store that loads slowly, or a fast one nobody can find on Google, still loses you money. I handle design, speed and search together, so the work compounds instead of getting lost between three different freelancers.

01 / Ecommerce

Shopify Store Design & Development

High-end Shopify stores that look credible and are built to sell — store design and builds, redesigns, theme customization, custom coding, product listing and dropshipping setups.

Shopify 2.0Theme CustomizationCustom CodeDropshippingProduct Upload
Shopify development services · from US$80 →
02 / Performance

Speed & Core Web Vitals

Shopify speed optimization that actually moves PageSpeed and Core Web Vitals — image, script and app cleanup, theme-code fixes and mobile-first tuning, measured before and after.

PageSpeedCore Web VitalsImage OptimizationApp Cleanup
Speed optimization services · from US$35 →
03 / Growth

Shopify SEO & Technical SEO

Technical, on-page and ecommerce SEO for Shopify stores — crawl and index fixes, product and collection optimization, schema, plus Generative Engine Optimization (GEO) so AI search can find and cite you.

Technical SEOOn-Page SEOSchemaGEOSearch Console
Shopify SEO services · from US$50 →
04 / WordPress

WordPress, Elementor & WooCommerce

WordPress website design and redesign with Elementor Pro or WooCommerce, theme customization and migrations — fast, SEO-ready sites you can edit yourself.

Elementor ProWooCommerceTheme CustomizationMigration
WordPress development services · from US$80 →
The Real Conversations

What clients actually hire me for

"I want a high-end Shopify store that looks trustworthy."→ 01 "My PageSpeed score is low and my store feels slow."→ 02 "I'm not showing up on Google, and I don't know why."→ 03 "I need products uploaded and listed properly, at scale."→ 04 "I need a custom Shopify feature built in code."→ 05 "I need a WordPress site redesigned in Elementor."→ 06 "I want my store to show up in AI search answers too."→ 07 "I honestly don't know what's wrong with my store."→ 08

That's where I come in.

Selected Work

Real stores, real brands

Luxury watches, skincare, jewellery, wellness — different industries, same approach: a clear, credible design that makes it easy to trust the brand and easy to buy.

Homepage of Toronto Watch Exchange, a luxury watch buying and selling website: dark hero with "Buy and Sell Luxury Watches in Toronto" and sell/buy calls to action
Luxury Ecommerce · Canada

Toronto Watch Exchange

From scratchCustom luxury design
Trust-firstTestimonials & certifications

The Situation

Toronto Watch Exchange buys and sells Rolex and other luxury watches. They needed a website that reflects the exclusivity of the brand while giving high-end customers a secure, seamless way to transact.

What I Did

I designed the site from scratch with a sleek, modern look for luxury-watch buyers: high-quality imagery, intuitive navigation, secure ecommerce functionality, and trust elements — customer testimonials and certifications — placed where buyers need reassurance before spending serious money.

torontowatchexchange.com →

Homepage of Roots & Bloom, a skincare, foot-care and moisturizer brand, with a bestseller hero and clean minimalist navigation
Skincare Brand · Ecommerce Design

Roots & Bloom

MinimalistBrand-matched design
ResponsiveSmooth on every device

The Situation

Roots & Bloom wanted a clean, modern website to showcase their skincare, foot-care and moisturizer products and to reflect a natural, organic brand — with an intuitive way for customers to shop.

What I Did

I designed the site from the ground up: a minimalist but engaging layout that highlights the quality and benefits of each product, user-friendly navigation, vibrant product displays, seamless ecommerce integration, and close attention to the brand's colour palette so every page feels consistent.

More Store Builds

A closer look at the portfolio

Homepage of the Hair Trend online store selling hair care and hairdressing supplies
Hair Trend Hair care & hairdressing supplies
Homepage of the FireFit Wellness online store with a mushroom-complex supplement hero
FireFit Wellness Natural health supplements
Homepage of Claudeen Jewellery London, a jewellery store with a "Discover Timeless Elegance" hero
Claudeen Jewellery London Fine jewellery
Homepage of That AZ Glow, a skincare brand store with a bold "Shop Now" hero
That AZ Glow Skincare & beauty
See all work, the full gallery & reviews →
How I Work

A process built for store owners, not just developers.

Most clients don't arrive with a technical spec — they arrive with a problem. This is how that turns into a working solution.

01

Understand

I start with your brand, your customers and what's actually going wrong — not just the ticket description.

02

Audit

I check design, speed, SEO and tracking to find what's really costing you traffic and sales.

03

Plan

Findings become a clear, prioritized plan with a fixed price or hourly estimate — no jargon, no surprise extras.

04

Build

I implement on a duplicate theme or staging copy, so your live store keeps selling while I work.

05

Test & optimize

Mobile, checkout, speed and SEO checks before launch — and a measured before/after on the numbers that matter.

06

Support

I stay reachable after delivery. Many of my Fiverr clients come back — some for the fourth time in a year.

The Honest Part

Things I've learned building for real stores

01

Design earns trust, but speed keeps it. A gorgeous store that takes six seconds to load is a store people leave.

02

Don't chase a perfect PageSpeed 100. Chase a store that feels instant on a real phone and passes Core Web Vitals.

03

Supplier product descriptions rarely rank or convert. Original, specific copy beats copy-paste every time.

04

Most stores don't have an SEO problem — they have a crawling, duplicate-URL and structure problem hiding behind one.

05

Every app you install is code you now have to load. Add the ones that earn their weight; remove the rest.

06

Clear communication is half the job. You should always know what I'm doing, why, and what it will cost.

Platforms & Technologies

The stack behind the work

Ecommerce

  • Shopify
  • Liquid & theme code
  • WooCommerce
  • Dropshipping stores

Websites

  • WordPress + Elementor Pro
  • Wix
  • Squarespace
  • HTML / CSS / JS

SEO & Analytics

  • Technical & on-page SEO
  • Schema markup
  • Generative Engine Optimization
  • Search Console & GA4

Design & Extras

  • Photoshop / Illustrator
  • Logo & web banners
  • AI integrations
  • Flutter (cross-platform)
What Clients Say

Trusted by hundreds of store owners

Real reviews, pulled straight from my public Fiverr profile — usernames and countries included so you can check every one of them yourself.

★★★★★

"Afifa was professional, responsive and very knowledgeable and has expressed willingness to support any needs that come up for the next 90 days."

lawyergolferdadUnited States · Speed Optimization gig
★★★★★ · Repeat Client

"We couldn't be happier with your team's mastery of code, professionalism, kindness, and patience. We will definitely be working with you again. Thank you."

melaniewolf951United States · Shopify gig
★★★★★

"Very happy with Afifa and her team in improving the trust and navigation of my website. Will use again in future."

brian_pommyIndonesia · Shopify gig
Read more reviews Verify on Fiverr →
From the Blog

Long-form guides, not marketing copy

Specific write-ups on what store owners actually ask me about — Shopify SEO, PageSpeed, product pages and AI search.

9 min read

Shopify SEO Checklist for 2026: Technical, On-Page & Product

The Shopify SEO checklist I use when I audit a store: crawl and index basics, duplicate URLs, titles, schema, speed and redirects, in the order I would fix them.

Read the guide →
8 min read

Why Your Shopify PageSpeed Score Is Low on Mobile (and How to Fix It)

A red mobile score does not always mean a slow store. Here is what PageSpeed Insights really measures, how to find the apps and images that cost you, and when to stop chasing 100.

Read the guide →
8 min read

Shopify Product & Collection Page SEO: A Step-by-Step Guide

How I approach Shopify product page SEO: different keywords for collections and products, reusable title patterns, original descriptions, collection copy and what to do with sold-out items.

Read the guide →
All guides →
Questions Clients Ask

Straight answers, before you message me

Who is Afifa?

Afifa is a Pakistan-based Shopify expert, technical SEO specialist and speed-optimization developer with 5+ years of experience. She holds a 4.9/5 rating across 472 Fiverr reviews (456 five-star) as a Fiverr Top Rated seller, and works remotely with clients in the USA, UK, Canada, Australia, Europe and beyond.

What services does Afifa offer?

Four things, all focused on ecommerce growth: Shopify store design and development, Shopify speed optimization, Shopify and technical SEO (including Generative Engine Optimization), and WordPress, Elementor and WooCommerce development.

How much does it cost to hire Afifa?

Fiverr starting prices are US$80 for Shopify store design and coding, US$35 for speed optimization, US$50 for Shopify SEO and US$80 for WordPress with Elementor Pro or WooCommerce. Hourly work is $25/hr. Final pricing depends on scope, so send your store or site URL and she will quote it clearly before any work starts.

Where is Afifa based and when is she available?

Afifa is based in Pakistan (UTC+5) and works remotely. Her working day overlaps UK and European business hours and US mornings, and she stays reachable on WhatsApp. Fiverr shows an average response time of about one hour.

Can I see proof of her work?

Yes — the work page has case studies and a gallery of real store builds, and every review on this site is quoted verbatim from her public Fiverr profile so you can verify it yourself.

Get In Touch

Let's design, speed up or rank your store.

Fastest way to reach me is WhatsApp — I usually reply within a few hours, and Fiverr shows about one hour on average.

Message on WhatsApp → Send a detailed brief
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